Wang Hailei

Wang Hailei

Strengths: User Experience; Creative & Art Industry; Information & Technology

Hailei is currently the User Experience Lead at Zynga China, where he head up user interface and experience design as well as user research. Originally from Qingdao, Shandong, Hailei describes himself as an artist, a designer and a computer programmer.  With a background in classical Chinese philosophy, history, literature and art, in addition to the exceptional art he creates, Hailei composes classical Chinese poems, practices calligraphy and studies architecture. He majored in English language and literature in university and minored in economics and computer science. When he was a junior in university, he fell in love with the cello, which prompted him to study western music history.

It’s been over 10 years since he first coded computer programs after being certified by Microsoft as a Systems Engineer.  During his time at Microsoft he evolved from programmer to Interactive Designer. After leaving Microsoft in 2008, he started his own company, Farefore, and continues creating in the areas of interactive design and generative art.