Russell Haines
Director of Design,Yuanfen~Flow™
Russell has been responsible for multiple brand and product designs, where end to end solutions have shaping clients visual design character brand & business objectives.
Previously, Russell was the Senior Industrial Designer at Lenovo Group creating the design direction for the consumer PC product lines. This included the new All-In-One form factors which grew from 0 to 13% of total consumer desktop sales in less than two years.
On the world stage, Russell contributed to designs which won the prestigious German Based Red Dot Award, US based Consumer Electronic Show top product & elite iF design awards. Russell has worked with top product design consultancies and co. including Richard Sapper and IDEO.
Russell’s designs are innovative solutions, possessing unique character and appeal, which can ultimately translate to larger product sales. His education includes a B.S. degree in Industrial Design from Massey University, School of Design & Fine Arts, New Zealand.