Michael C. Keefrider (MCK)
Strengths: International Relations; Marketing; Communications
An entrepreneur and wannabe environmentalist with a passion for education and sustainable development, MCK has most recently focused his expertise in creative communications as a part of the Linden Centre leadership team (www.linden-centre.com).
MCK went to Xizhou after six years inBeijinghelping to bridge cultural and communications gaps in businesses and between people. As Director of Marketing, MCK leads a team faced with the challenge of narrating the story behind a destination that serves as a both a hotel and a platform for cultural learning and exchange.
He believes that today’s definition of business is flawed and that multiple bottom-line businesses run by servant leaders will change the world by bringing people closer together. He’s excited to learn about what your business is doing to disrupt the norm.
During his time inChina, MCK has served organizations such as Teach For China (www.tfchina.org) and Khaki Creative & Design (www.khakicreative.com). MCK graduated fromBrownUniversityin 2004 with an AB in International Relations, and has been doing his best to relate internationally ever since.